The Brand

DRIFTERS REPRESENTS THE IDEA THAT AS PEOPLE WE ARE CONSTANTLY CHANGING.

WE DISCARD THINGS, FIND THINGS AND BECOME DIFFERENT PEOPLE AS WE MOVE, AS WE BREATHE.

DRIFTING THROUGH LIFE.

DRIFTERS SEEKS TO BREAK SOCIETAL BOUNDARIES THROUGH FREEDOM OF EXPRESSION, COLOUR AND DESIGN.

EXPLORING THE BEAUTY OF CULTURE AND LIFE, WITH THE SOLE IDEA THAT THERE IS BEAUTY IN EVERYTHING.

DRIFTERS FOR THE DREAMER, THE EXPLORER, THE CURIOUS.